Lynn Hershman Leeson plays the part of Gene Ware, a character from the virtual world of Second Life, who, in conjunction with Tilda Swinton undertakes a series of interviews with leading thinkers and innovators. Subverting the distinction between real and simulated, the interviews explore interwoven themes of revolution, empowerment and technology.

Lawrence Lessig, the mastermind behind Creative Commons, discusses open content licensing and how it will function globally in allowing people to use copy left to shift the boundaries of ownership and shared knowledge.