True to Form Shaping an Artistic Practice Rooted in Boldness and Truth, with Campbell Addy and J.G. Basdew

Campbell Addy

British-Ghanaian artist, photographer and director Campbell Addy draws inspiration from his culturally diverse upbringing, this has informed an intricate discovery of the self and a unique eye. Since graduating from Central Saint Martins in 2016 Addy’s striking imagery has garnered him international success and awards including the 2021 Forbes 30 under 30 list and the British Fashion Awards in both 2018 & 19. His first monograph ‘Feeling Seen - the photographs of Campbell Addy’ debuted in 2022 to critical acclaim.

In 2023 Addy collaborated with 180 Studios to create the major solo exhibition, I ❤ Campbell. Featuring a newly conceived set of images, original paintings and a short film shot on location in Ghana, I ❤ Campbell reflected a personal meditation on the artist's roots and inspirations. Following a year of much artistic growth in 2023 The British Fashion Council awarded Addy the Isabella Blow award for Fashion Creator.

J.G. Basdew

J.G. Basdew is a curator, artist, and cultural strategist whose work bridges arts, culture, and community engagement. An emerging voice in the international arts and culture landscape, Basdew draws on his background in business and geopolitics to shape bsdwcorp.—an artistic practice exploring identity, inclusion, intersectionality, and social cohesion. His multidisciplinary work spans performance art, curation, writing, theater-making, and fostering interdisciplinary dialogue.

Central to his practice is yazija, a long-duration performance examining gender roles, male vulnerability, and identity’s fluidity. Guided by the belief that creativity can transform society, Basdew amplifies marginalized voices, fosters intergenerational dialogue, and approaches his work through an intersectional lens to challenge norms and inspire empathy. Alongside his artistic practice, Basdew serves in high-profile advisory roles within leading cultural institutions, advancing equity, diversity, and innovation. His work reimagines the power of art, shaping a bold vision for a more inclusive and equitable future.

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