Department: Digital and Innovation
Hosts: Antonio Martinez, Digital Product Designer, AND George Keevill, Commercial Systems Engineer
Sofía’s research focused on developing a human-centred approach to designing digital learning experiences for adult learners at Tate. By investigating the digital learning landscape, user motivations and engagement behaviours, her work aimed to uncover new ways for Tate to connect with audiences through online learning opportunities.
To ground her work in user-centred insights, Sofía applied a range of research methods, including desk research, web analytics, competitor analysis, surveys, in-depth interviews and co-creation workshops. This multi-layered approach ensured that user perspectives were embedded at every stage, fostering a design process that prioritised and responded to the needs of Tate’s online audience.
The final report from Sofía’s research identified key insights, opportunities and recommendations that could serve as the foundation for a learner-centred digital model. Her findings revealed the potential for Tate to expand its role as an interactive platform, enhancing user engagement by connecting them more directly with artists and experts.
Image courtesy Sofía Babis
Biography
Sofía Babis is an Experience Design professional with a strong passion for education and its transformative potential when approached from a human-centred perspective. Through her work, Sofía seeks to showcase the impact of placing the learner at the centre of the design process to create engaging and meaningful experiences.
Her professional experience spans diverse industries, where she has developed a robust expertise in human-centred design, which she is now applying to projects at the intersection of culture and education.
Sofía was born in and is currently based in Buenos Aires.