Press Release

Tate launches the first UK gallery tour for iPod touch and iPhones

Bring your own iPod touch or iPhone to Tate Liverpool this summer and download a free multimedia tour of the Gustav Klimt exhibition (until 31 August).  

The tour provides a wealth of information about Klimt’s art, life and times, featuring photographs of Klimt and his circle as well as music of the period, archive film recordings, and behind the scenes video footage showing how the exhibition came together.

Visitors can access the tour via a Wi-Fi network at the gallery, download it before visiting from Tate’s website or iTunes; or they can hire an iPod touch at the gallery with the content pre-loaded for £3 (£2 concessions. Subject to availability, ID required as a deposit).

The tour was developed by Tate Media and is the first in a UK museum or gallery of its kind. It’s the latest development in Tate’s Bafta award-winning multimedia tour programme, which focuses on how new technology can be used to enhance gallery visits.

Creative Director of Tate Media, Jane Burton said: ‘This is an exciting moment in the evolution of museum tours. The days of the traditional audio guide are numbered and we’re now able to offer sophisticated multimedia content direct to visitors’ own MP3 players, iPods and mobile phones.”

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