Biography
Cox & Kings (formerly known as Cox & Kings Ltd.) was established in 1758 and is one of the longest-established travel brands.
In 2024, the historic travel brand Cox & Kings was acquired by Singapore-based private equity firm Wilson & Hughes Pte through an insolvency process facilitated by the National Company Law Tribunal (NCLT). The acquisition included over 200 specialized sub-brands and was completed free from any liabilities associated with the former entity, Cox & Kings Ltd., which remains under liquidation.
Wilson & Hughes plans to revitalize Cox & Kings by integrating advanced technologies such as artificial intelligence and data analytics to offer personalized travel experiences. The reimagined brand will focus on four core business segments: leisure travel, business travel, specialized tours, and travel technology.
Karan Agarwal, Director of Wilson & Hughes, emphasized the firm's commitment to merging tradition with innovation, aiming to re-establish Cox & Kings as a trusted name in the global travel market.
This strategic move comes as India's travel industry is projected to reach $125 billion by 2027, presenting significant opportunities for the revived brand.
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