Timeline  |  Branding

Since opening in 1897, Tate has undergone a number of name and identity changes:

In 1897 the Tate opened as the National Gallery of British Art. It was under the Directorship of the National Gallery in Trafalgar Square.

In 1920, the Gallery was re-named the National Gallery, Millbank

In 1932, the Gallery became officially known as The Tate Gallery (although unofficially it had been popularly known as 'The Tate' - after its benefactor Henry Tate - since it opened).



Tate's regional galleries in Liverpool and St Ives, opened in 1988 and 1993 respectively, became known as The Tate Gallery, Liverpool and The Tate Gallery, St Ives. The planned gallery of Modern Art (proposals for which were officially announced in 1992) was referred to as The Tate Gallery of Modern Art (or the TGMA).

In 2000, the Gallery underwent a major re-branding. With the opening of the Gallery of Modern art and the re-development of the Millbank site, the Gallery was relaunched as 'Tate', with Tate Britain; Tate Modern; Tate Liverpool; and Tate St Ives used as the identities for the four Gallery sites.