Creative Chain Reactions
Art, Advertising, Reference and Homage

Monday 13 November 2006, 18.30–20.00

In this discussion, the advertising creative behind one of the campaigns inspired by Peter Fischli and David Weiss’s The Way Things Go 1986–7 meets art experts to explore the conventions of homage, borrowing, and references in contemporary visual culture. Honda’s The Cog (Wieden+Kennedy, 2003) was quickly followed by 118 118’s pastiche (Meme London), which in turn gave rise to further video clips, trailers and short films.

A screening of the veritable chain reaction of films is followed by a discussion of creativity in twenty-first-century media culture and the viral spread of visual images.

Anson Harris of Meme London is in discussion with art historian Joan Gibbons, the author of Art and Advertising (2005), and copyright expert Jaime Stapleton from Birkbeck College, University of London.

Tate Modern  Starr Auditorium
£8 (£6 concessions), booking recommended
For tickets book online
or call 020 7887 8888.
Book tickets online

Access for wheelchairs and pushchairs  Hearing loop available  

This event is related to the Fischli & Weiss: Flowers & Questions. A Retrospective exhibition