FUJI Color, 2000
C-Print
28 x 36 cm
Edition 9/10
Ringier Collection, Zurich

AGFA Color (oversaturated), 2000
C-Print
28 x 36 cm
Edition 9/10
Ringier Collection, Zurich

KODAK Color, 2000
C-Print
28 x 36 cm
Edition 10/10
Ringier Collection, Zurich

Erratum - AGFA Color (oversaturated) | Camera: Robertson Process Model 31 580 Serial #F97-116 | Lens: Apo Nikkor 455 mm Stopped down to f90 | Lighting: 16,000 Watts Tungsten 3200 Degrees Kelvin | Film: Kodak Plus-X Pan ASA 125 Kodak Pan Masking for contrast and colour correction | Film developer: Kodak HC-110 Dilution B (1:7) used @ 68 degrees Fahrenheit | Exposure and development times (in minutes): Exposure Develompment Red Filter Kodak Wratten PM25 2' 30" 4' 40" Green Filter Kodak Wratten PM61 10'20" 3'30" Blue Filter Kodak Wratten PM47B 7'00" 7'00" | Paper: Fujicolor Crystal Archive Type C Glossy | Chemistry: Kodak RA-4 | Processor: Tray | Exposure and development times (in seconds): Exposure Development Red Filter Kodak Wratten #29 8 Green Filter Kodak Wratten # 29 15,5 1' 10 @ 92 degrees Fahrenheit Blue Filter Kodak Wratten # 98 30,5 October 7, 2000, 2000
C-print
Overall: 76 x 65 cm
Image: 35 x 32 cm
Collection JC Ullens de Schooten

For these works, Williams loaded a set of dishware in the colours of each brand's logo into a dishwasher and photographed it. In the process of capturing and printing the images, he used film, chemicals, and photographic paper produced by the company that the colours signified. Williams captured the corporate identity of Kodak and Fuji, but couldn't capture AGFA's. The orange would oversaturate and turn into 'a kind of red.' Ultimately, in Erratum 2000, he obtained AGFA's colour by using a combination of Fuji and Kodak products.